When you need to buy a water purifier, you can buy at the store clean water experience, you can buy in Jingdong Lynx, home appliances can be purchased at the mall, it can be said, very diverse ways to buy. Of course, water purification products not only appear in the store experience, electronic business platform, appliance store. Water purifier sales model is actually a lot.
dealers and the industry is often called "traditional sales", the first use of advertising, issued a notice, meetings, etc. in the country (or local scope) within the investment, extensive recruiting distributors, a certain period (usually a year or two years) after the dealer integration, based on dealer performance, ability, loyalty, provincial division, municipal, county-level dealers, or say one, two, three agents, assigned the exclusive distribution rights or distribution rights, the regions other customers or distributors must purchase the area from agents and not directly from the production plant purchase. Manufacturers to dealer training, including drinking water and health knowledge, product performance characteristics, marketing skills, technical installation and maintenance and so on, the two sides signed an agreement to clear responsibilities, rights and interests, regional agent, agent price, market price, maintenance responsibility and so on. National business form (or local range) of the distribution network. The larger the network, the more dealers, the greater the sales. Large enterprises dealers often have hundreds or even thousands, if every year a thousand dealers selling water purifier, total sales of enterprises should reach hundreds of thousands.
Direct selling is coming from abroad younger sales model, and pyramid schemes are outlawed both similarities, but not the same, although the reasons for this is to engage in direct sales companies have been repeatedly reported still safe and sound. Extensive sales network, a unique sales model, incentives exciting, passionate training courses, these direct sales and MLM have the same purpose. But there are two differences: MLM point head, direct sales in kind; pyramid of personal, direct sales to stores; restriction of personal freedom MLM training, direct training to volunteer to come and go freely; pyramid schemes to evade taxes, direct taxes Compliance. Therefore, direct water purifier business have not been banned and blocked.
3 will sell (sales meeting)
A classic "will sell" mode: byDealer organization planning a place, contact a good local neighborhood or property management companies, health lectures or fraternity in the community, especially retirees invited to a meeting in the community of the elderly, by the dealer or production the company invited several experts to teach health knowledge, teaching the relationship between drinking water and health, teaching tap water of harmful substances and hazardous to human health, stressing the principle of clean water, gradually into the theme, the need to talk about and use water purifier effect, speak their own product advantages, features and functions.
4 net sales (net sales)
use the Internet to open online store, engage in online sales, it is a new development in recent years of new marketing model, and now can be found on the Internet has a lot of selling water purifier, and indeed it was also through its online purchase of a water purifier. But overall, net sales in the country is still in its infancy, it water purifier sales in the role and the share, as well as the test of time and proved to be practical. Through the Internet, by foreign orders, there are many examples of cost very little, it is a worthy attempt of export channels.
exhibition is to use the opportunity of the exhibition, on the one hand to show their own enterprises and products, looking for partners, looking for distributors; on the other hand also sell some products. But in recent years sales on the domestic exhibition is also problematic, because now manufacturers more, way more sales, information flow, and also show too much, but also more exhibitors on the show than to visit some of the people, The effect can be imagined. Participate in overseas trade fairs water treatment, such as Amsterdam, Dubai water show, and sometimes can get a lot of orders from abroad, many enterprises in Zhejiang profound understanding.
6 TV sales
for some time, in the river, Zhejiang, Shanghai area to see a television companies often promote alkaline ionized water machine its sales effect is not known, but it has some impact on some housewives, retirees. TV sales are quite large and take part of the sales revenue to be TV advertising, of course, have to pay for television advertising company.
7 advertising sales
Advertising itself is a means of promotion, the question is how to serve ads? Where is Gordon? Ago, many small-scale enterprises generally water purifier, Less sales, relatively poor, can not afford the high cost of advertising.
8 Foreign leasing
rent not sell, rent the home water purifier user, installed in the homes of local residents, the water purifier shall remain the company, the company responsible for installation, maintenance, change the filter, etc., rent to a user, such as one yuan per day or dibasic. The closet also has multi-function water purifier or other types of water purifiers, water machine leased units, such as offices, schools, enterprises, to charge them rent. Rental regarded as a novel marketing water purifier model, but does not need to roll out once a small start-up capital, the effect remains to be seen.
9 of exporting
do foreign trade business has a variety of channels. There are foreign companies to list, there are actively looking for foreign trade companies, have found foreign customers via the Internet, there is by Taiwan, Hong Kong changed hands exports more through Canton Fair or other similar exhibitions fairs get to know foreign customers , water treatment and abroad to participate in international trade fairs and received orders.
settled 10 super
The water purifier into the hypermarkets, home appliance chain stores, decoration materials supermarkets, department stores to sell of course is a good thing, help to improve the water purifier industrys overall image and visibility, so that more people know the water purifier, water purifier purchase. Decoration materials supermarkets are an important sales channel water purifier, especially large, formal decoration materials supermarket is to be welcomed.
11 in cooperation with real estate developers or decoration company
in cooperation with real estate developers or decoration company development, production, promotion and application of water purifier is a good marketing model. And design institutes and real estate developers association, in the villa, while real estate development, put the home water purification system design, including the design of housing, build a house when the pipe system paved, the water purification equipment installed, a set of 150 m2 real estate, housing prices, then 9,000 yuan per square meter, plus perhaps an increase of 500 yuan per square meter, the user can accept, while the transfer of the water purification system at the time of the owners submitted, so that increases the quality of housing, the price of course, will high; and when houses have developed whole house water purification system, central air conditioning system, it is more a selling point, so even sell the house. So will the real estate developer and manufacturer of water purification machine effect "win-win". versusDecoration companies, too. In cooperation with real estate developers or decoration company needs some contacts or relationships, everything is hard in the beginning Well! Once cooperation, both sides have sincerity, good relations, long-term cooperation to achieve win-win situation.
12 government procurement, military procurement, enterprises and institutions procurement
The rapid development of Chinas economy, a lot of taxes, local governments sell land, extra cash, Do not you see, ultra-luxurious government office building stands up seat, floor to cover the leadership of health is more important, the leaders of drinking water but also to solve the new office building of government agencies to improve the drinking water system, and be installed water purifiers it, each packed in a room Taiwan straight drink machine so nice!
China Womens Federation and the China Foundation for poverty Alleviation in the arid western region of China to engage in "mother water kiln", a total of eight western provinces over eighteen million Ge, but the water dirty, can not drink, you need to purify water purifier that eighteen million water purifier ah, but government money, government procurement, money do not worry, it is not small orders! disaster relief with the next " car water purifier "projects ready to start, these are government procurement projects, to see if you want to do.
joined the chain everywhere in the street, what it KFC, McDonalds, investment, promote a meeting: people have savings, deposit bank is negative interest rates, buying stocks at risk, invest in this (joining the sale of water) is stronger than anything! you put some money (such as 10000), company to help you install a machine in the district where the sale of the ownership of water machine is you, you participated in the sale of water brand franchising, you make money every day (there are proportionally points), you are responsible for management (sanitation, etc.), the company responsible for the sale of water maintenance machine (change the filter exchange membrane ) and maintenance, both sides have benefited. Some companies also help you advertise, sell cards, and that is the premium services. ! Some regions even this re-employment of laid-off workers as a solution to channel it stores to do four unity: unity name, brand and logo, uniform sales model and sales price, unified purchase channels and product quality, unify their thinking and regulations system. Corporation to strengthen the management of the franchise, intensive training, regular checks, sum up experience.
14 Experiential Marketing
experiential marketing approach also has two categories: one is to install water purifier in the store, especially for customers in the future, potentialThe customer trials, enjoy the experience of pure (clean) water taste, experience the fun of pure drinking water. Of course, not only is drinking water, but also to listen to music, massage and so on, so that he (she) every day to experience such a wonderful life, about 1/2 to 2/3s customers will experience after a week of purchase intent, of course, Miss shopping guide publicity, to do the work. The other is to let him (her) home to experience the fun of pure drinking water, to not make money, and make good use of the three days (or a week) later payment; with the bad, three days after the water purifier retreat it wants to come back, most people would choose to buy. After personally taste Purchasing Guide, account manager of marketing publicity and customer experience, most users will brought home water purifier.
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