On the one hand the problem of water pollution caused great distress to peoples health, but on the other hand it also urging hot water purifiers and other industries. In the appliance industry downturn in the overall development of the situation, the Chinese water market in the first half of 2014 the growth rate of up to 40%. And only the online market, for example, according to Ovid Consulting (AVC) data show that the water purifier market online sales in June 2014 reached 97,000 units, compared with the January sales have increased dramatically, effectively stimulating the development of the water purifier market as a whole.
growth is still a large space, water purifier business force to dig a new selling point
Orville Consulting (AVC) live electrical business group general manager Guo Meide said that although the market is currently in a high-speed water purifier growth, but the current water purifier penetration rate of 3% to 5%, well below the 70% penetration of households in Europe and America, the huge future market space, water purifier market in the future is still promising.
high profit-driven water purifier market share increased dramatically, and major water purifier company also refused to let the slightest opportunity, in terms of product and marketing make great efforts to dig a new selling point to force the occupation more market space, which from another extent, also accelerated the rhythm upgrade water purification products.
product technology, appearance, is a water purifier company is trying to improve important aspects of the promotion. Most traditional water purifier with a high-pressure tank, but its bulky fuselage and secondary pollution caused by canned, very much affect the consumer experience. Without filling out of the water purifier to upgrade the performance of high-pressure tanks, material, water flow, appearance, sealed, maintenance and other space and has been recognized by the industry.
With further upgrade technology in recent years have emerged on the market a large number of cross-border products. "Net, drinking fountains cross" product will clean water, drinking water into one, to meet the multiple needs of families drinking water, drinking water is a major change in the family way.
and in TV, air conditioning and other appliances have "net" trend, various water purifier companies have followed suit, began planning the water purifier and the Internet "cross-border marriage", has taken a water purifier intelligent key step. Such as Haier water box "smart home plumbing" that can achieve real-time monitoring of water quality, mobile remote control, filter life warning, APP personal management functions, can provide users with a more secure, reliable drinking water.
Poor experience feelingsAccounting for up to 28.7%
by the high-margin, high-growth characteristics temptation, the influx of a large number of companies competing water purification industry, while further promoting the development of the market, but it also brings standard chaos, vicious competition and other issues, and the consumer is the most direct perception of these issues. (AVC) according to the user insights Orville advice display, online consumers Poor water purification product rate of 6.6%. Among them, the proportion of goods Poor experience links up to 69.9%, becoming the Poor water purifier hardest hit.
Guomei De stressed that although consumers in general difference in assessment of the water purifier is relatively high (6.6%), but it is precisely these hidden behind Poor water purification industry crux of the problem lies. Therefore, enterprises need to raise awareness about 6.6% of the difference in assessment of consumers through big data analysis techniques to dig deeper to find out the product improvement perspective.
(AVC) User Insights data mining analysis based on Ovid advice to users Poors found that in bad review session trade experience, the use of experience, product features, product quality and appearance of the Poor accounting 28.7%, respectively, 19.3%, 14.7%, 7.2%. Wherein, by using competent Poor accounted top, the water problem is mainly focused on the speed of the water purifier clean water taste, the rate of waste water, the secondary pollution.
In this regard, Guo Meide said that users use water purification products, the final analysis, the core purpose is to be able to have both clean and convenient ease of drinking water companies should be more in the purification rate, water flow, environmental protection, convenience exert efforts, to enhance the user experience, providing more convenient and healthier life for the user. Only the user experience simply by collecting, analyzing consumer demand point to improve product design, in order to allow more users willing to pay for the product.
Source: Sina News
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