Water purifier brand based onranpositioning targeting the ru

  Core Tip: water purification industry rise in second-tier cities, but more businesses see the benefits Fengeng and have entered the water purifier to join the industry, a second-tier cities gradually saturated water purification products, showing a

   net water heater industry, the rise in second-tier cities, but more businesses see the benefits Fengeng and have entered the water purifier to join the industry, a second-tier cities gradually saturated water purification products, showing the "constant progress" scene . This scene appears to prosperity, but easier said than done occupying a place in the market? Since purification appliances towns become the new "blue ocean" water purifier brand to enhance the competitive or could be considered to enter the rural market. Here to remind dealers, should consider the following points before water purifier into town:

   water purification industry rise in second-tier cities, but more businesses see the benefits Fengeng and have entered the net water is joining the industry, a second-tier cities gradually saturated water purification products, showing the "constant progress" scene. This scene appears to prosperity, but easier said than done occupying a place in the market? Since purification appliances towns become the new "blue ocean" water purifier brand to enhance the competitive or could be considered to enter the rural market. Here to remind dealers, water purifiers to enter the town should consider the following before:

   considering the price

   Although the township peoples living standards improved, but the face of water purification appliances It will still generate concerns because water purifiers practicality unknown, the extraordinarily high prices, causing prices to rural consumers become a hurdle. Water purifiers do more business, from design optimization, process improvements, strengthening management to reduce costs and achieve cost-effective. Rural water purifier market, the current situation there is a greater possibility the company in marketing innovation. Based on product characteristics, business marketing model can be flexibly adjusted, you can open own stores, franchise stores, to channel sales. Water purifier brands also focus on branding, image management carried out, to shape product image and quality image of the brand set the stage. In addition, a good reputation and quality services are able to attract rural consumers.

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   about the local consumption characteristics

   a secondary market and rural market development space very large indeed, but want to quickly open the rural market is not easy, wide and scattered market, business can a comprehensive understanding of the characteristics of rural consumers, will largely determine its success or failure. It is about the local consumption characteristics of the countryside off the water purifierKey step.

   According to the brand positioning

   a lot of water purifier brand positioning their products for the primary market and the secondary market, their difficulty is that there is no contact with the rural market, the rural market simply are not familiar with , farmers do not understand spending habits. In terms of sales channels, professional water purification appliance shopping excessive competition in big cities, just popular in small cities, but has little or nothing in the county trail, let alone in the township. These are enterprises must face the problem.

   water purifier to the countryside should think twice, if we are reckless rush into mass action, the consequences could be very tragic, they might become a victim. Easy to enter the rural market, we want to get out of difficult, so for this advice makes sense.

   In short, at this stage of the water purification business, in industry and in the case of a flat second-tier market saturation, taking on the rural market into a new battlefield open enterprise, but even rural market is not very saturation, water purifier company also remember not to be taken lightly.

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