With the rapid development of economy and technology, intensified, drinking water and health problems of environmental pollution has become a widespread public attention hot spots and hot topic. At the same time, household appliances water industry through technological upgrades iteration, resources and channel integration, product applications are marching and intelligent.
water industry toward the intelligent high-end
water security issue has been a top priority of public concern. In recent years, water purification products to enhance the safety of drinking water has played an important role in industry product applications forward, "high-end smart +" trend evolution.
under the surveillance data lines provided by Orville cloud network display, high-end water purifiers share higher than 4000 yuan price zone on the market is increasing year by year. The first half of 2017 more than 50% share of high-end products, water purification industry product price reached 3877 yuan, an increase of 13.4%; foreign brands, the average price reached 4690 yuan, an increase of 10.4%; domestic brands price 3482 yuan, an increase of 14.7% .
than being a new industry analyst said: "It is because the consumption level, the public release of high-end, diversified consumer demand, making the water industry technology products need to constantly upgrade iteration, toward intelligent and high-end. "
professional Committee of China Association for quality inspection of water purification equipment Dengrui De chairman, said water purification industry trends in addition to" high-end smart + ", the future will be through the new water purification technologies such as reverse osmosis popularity, improve product manufacturing technology green intelligent, make drinking water safer.
cross-border, firms leveraging the integration of resources
cross-border cooperation between different sectors of cooperation has become one of the current mainstream business model, by the real estate, tourism, IT Internet, finance manufacturers and other industries and institutions of all ages. Recently, the domestic water purification industry is the only main board listed company in Hong Kong, Ho Chak Group has once again completed its cross-border cooperation, the object is the Founder of this century IT distribution heavyweights. Their cross-border cooperation, was known as the "new standard."
The cross-sector cooperation in Ho Chak Group built in Xianyang, Shaanxi environmental technology industrial park is completed, they will be the subject of cooperation as "break through the border." Allegedly, Ho Chak water purifier cross-border cooperation with Founder Century, the two sides will integrate and share in the channels, products and services and other resources by leveraging each other, perfect channel marketing system,Ho Chak water purifier reinforce the leading position in the commercial market.
In fact, only through cross-industry cooperation to achieve a goal is not the vendor of choice, make up the short board is the most important part.
analysis, Ho Chak Group and Founder century will increase both the profitability and user stickiness to a certain extent. At the same time, through resource integration technology products and channels, take advantage of this new cross-border business cooperation model for both sides to achieve brand and marketing synergies additive effect.
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