With the increasing water pollution, healthy drinking water more and more difficult, so the water purifier as drinking water supplies to human health was well favored, resulting in water purifier market is growing more and more hybrid brand . After exploring the past year and the initial reshuffle industry, water purification industry will usher in the great development opportunity.
the overall size of the water purifier market analysis
with the most simple, conservative approach rough estimate potential size of the market: more than 13 million people nationwide, more than 400 million households, according to minimum size of a one of a five-year product replacement cycle is 80 million units a year, an average of 2,000 yuan, 160 billion is, if coupled with the commercial market, it is far more than 200 billion potential market of exist, while the actual size of the market has been talked about at the top of this article, from the conservative calculated the potential market size difference is really too far.
However, at present Chinas urban household water purifiers usage less than 2 percent, a huge gap, compared to the potential of the traditional home appliances and building materials projects full, it is envisaged, will become a water purifier to be reckoned with new blood; at the same time, industry experts predict that the next three to five years, our home water purifier market will form 100 billion.
prosperity hidden pain
With the increase in the production, water purifier market chaos is gradually revealed. Behind the boom, leading to sprawl and herd of product homogeneity, the quality varies greatly resulting in sales of irregularity, profiteering thinking flooding, become a deadly bottleneck healthy development of the industry. Anonymous industry source said.
According to the water appliances market of professional investigators analysis, domestic water purifier brand very much, really only a handful of brands operating out of the market, although international water purifier brand has many advantages, but the price of money, it is difficult attracted the mass of consumers, the overall market down in the water purifier to form a complete system around the water purifiers top ten brands, allowing operators to generate more prospects really very little.
With the market downturn, the price war between the water purifier brand more and more intense, but consumers are not buying it so. With the gradual rationalization of the consumer market, the price war has gradually "fall from grace." The price war spread, for water purification companies rely on low prices is difficult to survive, water purifier marketing price war palliative.
guide price warCause a vicious cycle
the value of a commodity is determined by the material itself, practical and comprehensive brand is made, the price of natural water purifier also contains these, and once the price adjustment is too large, companies will face operating at a loss situation, so long, every business will face closure crisis, but depending on how long it lasts strength can be measured up.
Although most people think of todays water industry profits greatly true, but if the company has been to the price points to retain customers, long past a vicious cycle, the end result is not a win-win situation, but an enterprise itself make ends meet, or the enterprise will material, operations service system has been adjusted, to ease price pressures. Finally, triggered by either the enterprise itself at risk of closure, or is no longer business products to meet customer demand, ultimately boycotted disappear in the market competition. No matter from which point of view, the enterprise itself is worth the candle.
product quality can not be "cheap"
more and more rational consumers to buy products, purchase a water purifier first factor to consider is always the quality of the product. Product quality tests, even if the prices were lower, better service, consumers will be difficult.
Thus, "cheap" is not a permanent solution, and the product quality is the water purifier business to snatch market share basis, to ensure product quality, high-quality products for consumers, in order to enable enterprises to win at the starting line. The key to ensuring product quality, with quality assurance from raw material to the factory strict management, process control and other aspects of the details of the
The industry believes that the price will only allow enterprises to win customers in a passive state, once start, it is difficult to end. Every business has its own unique, this is the most important feature in the competition itself, the company has always insisted on product value is to attract maximum consumer protection simply the price to attract customers, the enterprise does not make go away.
water purifier market turmoil need to build brand strength of the
"China water purifier industry market analysis report forward-looking and forward-looking investment planning Industrial Research Institute released "the data show that since 2015, the water purification industry began to bid farewell to the extensive development stage, influential companies do large-scale, while consciously strengthen brand building, to improve brand awarenessOn a lot of efforts. Many water filter companies are advertising onto the water purifier CCTV screen. Take different routes through brand-building needs more intense, more companies will increase brand-building through a variety of ways, and strive to industry entrenched companies, some industry insiders said in an interview.
future water purification industry reshuffle is inevitable, the brand will be further concentrated, some market positioning is unclear, the lack of quality assurance enterprises will be eliminated, and only really mastered the core technology, an accurate grasp of consumer spending pain points in order to remain unbeaten in the competition. Future companies will do research and development closely watching the market demand, the development of convenient, intelligent, long-life direction, continue to provide quality products and services.
water purification industry is optimistic about the industry in 2016 year, the momentum of rapid development of enterprises from ambitious annual plan began to take shape. But the development of the industry in addition to encouraging people to inspire ambition, but also cold rational thinking and judgment under the hot trend.
China water purifier companies want to win, to be from product development to marketing to design to broaden the sales channels and then to brand building, every aspect of the design is good, especially to grasp market opportunities and establish the brand, with a win against ten high degree of parity and value-added brands. In addition, the industry also felt the water purifier is not only a purely domestic use tools, but to give it the pursuit of fashion, individuality, enjoy life, enjoy a variety of cultural connotation of the world such as; water purification products have such "soul." .
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