When we solved the problem of food and clothing to live with the line, drinking water has become a problem of national mourning, whether urban, rural, nature, drink clean water has become a "luxury." If people in the past to "green" also as far slogan, it has tasted the bitter fruit of national water pollution, water purification machines put every household regarded in the living room of the center position, but unfortunately this is the reality of it!
so, it has become the peoples daily family life even for a moment leave a part of the water purification machines, whether their products need to upgrade? whether to play an unexpected function in the emerging smart home market it? thinking to understand that with the Internet, just to be high frequency, mass production of intelligent products can occupy a place in the family of things in?
in the rise of the domestic water purification equipment can be traced back 2000 years later, with the improvement of peoples drinking water safety awareness gradually improve relevant laws and regulations. Drinking water from the water 70 and the "new national standard" has been enacted over a period of time, on the one hand cohabitation, wayward bottled water and bottled water market gradually standardized, on the other hand more and more consumers will shift attention to the water purifier product. In the drinking water market is showing signs of age old and new alternate.
After more than a decade of pioneering market, the domestic water purifier market has finally ushered in the outbreak. With the same time, the attitude of users is also more rational water purifiers, water purifiers in addition to purification capacity of the key indicators, intelligent user experience has become the next focus of the influence of consumers.
a sales posting gains, water purifier market ushered in the outbreak of the
In the overall downturn in the consumer electronics market situation, water purification equipment still maintained a rapid growth trend. From 2016 to 2020, the water purifier market is expected to maintain a 47% compound annual growth rate, the size of the water purifier 2020 more than 139 billion yuan, is already an invisible hundred billion market.
A survey data show that only 25% of consumers are satisfied with water quality in the home, there are 46% of people worry about dirty drinking water, water purification and utilization of urban households is less than 2 %. Early water purification products, more or less benefit from water pollution and health awareness, after years of market education, clean water is no longer stay in the assembly stage, the major water purifier manufacturers have sights on the energy, intelligence and innovation. From the new view of well-known manufacturers, as compared to conventionalWater purification means, have adopted an intelligent, integrated waterway, the dual sources, filter detection, TDS detection, WIFI control and other advanced features. And also the conversion from a single type of drink water purification function of linear trend with integrated heating or cooling.
However, after a long barbaric growth, the current water purifier manufacturers have more than more than 4,000, but the price and quality of the water purifier is still uneven, the proliferation of counterfeit products on the market, the industry in order to charge and good things happened quite frequently. Fortunately, the introduction of drinking water standards, enabling users to be more transparent in the purchase of water purification products, while the outbreak of the market, but also doomed the user experience will be the biggest incentive to vote with their feet.
Second, the new battlefield intelligence and user experience, water purifier market
The traditional water purification products achieved by the function of evolution is just on water quality, which is not only intelligent and contemporary contrary to the trend, the product does not conform to the high frequency of usage. Especially for water purification products that are likely to contact every day, the water purification capability in case of a draw, intelligent and user experience becomes more important.
With additional features become competitive water purification products. As the market continues to heat up, personalized, diversified consumer has highlighted, Innovation, and quality into the mainstream. For water purifier is especially true, clean water is a major pain point users at the same time there are many users "itch points", and how to solve these users "itch points", becoming a water purification products can No move a key factor in consumers.
As previously mentioned, there are currently more than 4,000 on the market water purifier manufacturers, products covered by up to tens of thousands of subsection, to exclude substandard inferior products, how to get out of the homogenization of the product each issue has become a water purifier brand thinking.
Some of the parameters affecting user habits brand integration into the intimate features of the product. "3 seconds" direct drinking warm water, for example, will seize on this tedious steps "take water filtration, water heating, thermostats", with the water purifier "water" advantage, or using the new metal heating acceleration membrane technology, "that was filtered off, i.e. hot drink."
In addition, according to common scene setting optional water temperature, for example, water can be connected when thirsty, farewell waiting process, of the oven 50 is provided for pain points baby milk punch, when the user has tea time demandTemperature can be adjusted between 75 and 90 degrees, of course, also need water during cooking.
difficult to find, adapt to user habits for product sales opened the gap, and the use of the intimate functional changes in consumer behavior, bring their experience more convenient, but it is to increase user stickiness of Fuji Dharma.
Third, drink straight outlet could be the next smart hardware?
If the close of the features users need to identify the itchy spot, and Internet changes brought water purifiers seem to have more imagination, is the new battlefield a matter of opinion. Especially in the case of family things and the trend of smart appliances, water purifier is bound to catch up with intelligent outlet.
to drink straight is simple to implement, improve user experience necessary to achieve the water purification process visualization and precise reminder for the core. On the product design itself, some companies with dual water design, rational design of the original water tank and waste water tank combo structure, the water temperature intelligent alerts, and achieve child lock function to protect the security of home use.
in the use of control, and many other smart home appliances, like drinking straight can be achieved App easy to operate via WIFI module, making the drink straight each purification process can be presented on the cell phone APP such as accurate to 1% of filter replacement tips, you can see the life of the filter in real time via mobile phone APP. Or using a large number of user-friendly design, such as changing the battery as to replace the filter, and the like on a key repair of APP. The design and function and intelligent complement each other, forming a unique selling point of differentiation, can improve the user experience.
secondary pollution bottled water, bottled water, etc. The concept of the game was criticized by a growing number of consumers, and to a large extent in favor of water purifier popular. As a result, the market attracted the industry chiefs, but also ushered in a professional water purification intelligent, innovative companies to grow steadily, and even a lot of fish in the speculators. The current water purifier market just after the outbreak of the Wild Approaching, how to use this opportunity in technology research and development, intelligent, humane and so enhance the user experience, and gradually consolidate the brand and market position, will affect the future development of the water purifier market .
本文由Weston water purifier发布于Product Center,转载请注明出处：Water purifier market ushed in the outbreak of intelligent u