The development of anything changing to go through a tortuous process.
development of water purification industry with other industries, has gone through several ups and downs before, the current domestic home water purifier penetration rate is still relatively low, far less than Europe and America, Japan and South Korea and other countries more than 70 % household penetration of water purification equipment, the domestic figure is less than 8%.
water purifier penetration rate is low, is not no domestic demand, not without the capacity supply. From the consumers point of view reflect the situation, did not demand, but "fear"
In general, the low penetration of water purification products, mainly willing to three factors:!
differences in drinking habits fuzzy consumer awareness
Although there are more and more people are concerned about water purification equipment, but on the whole, people overall consumer awareness of water purification products is still fuzzy cognitive stage.
water purifier current market situation is consumer demand but none can really meet the requirements.
producers surged, good and bad
As optimistic about the prospects for the industry in recent years, more and more companies entered the water purification industry. Our country now has more than 3000 water purification products manufacturers.
this number will increase in the past two years, competition among enterprises is more and more intense.
and many companies do not have product development and technological innovation, product homogeneity serious, no modern testing equipment, limited ability to control product quality, after-sales service can not keep up and so on, these issues become a distributor after joining We are facing problems.
water purification technology is relatively backward
Although Chinas water purifier manufacturers has exceeded 3000, but most of the technical development of enterprises is relatively backward, truly independent research and development capability to fully grasp core manufacturing technology companies too small.
Although the water purification industry gradually intensified competition, but the number of water purifier manufacturers will follow declining, but this will not only reduce the intensity of competition in the water purification industry, but will follow growing. Mainly in the following reasons:
1, the water purification industry has now developed to a certain stage, the market competition has become a major brand of clean water each battleground, and more advanced marketing modeIt has become a powerful weapon type water purifier brands dominate the market.
In the future, the water purification industry will gradually develop a large number of professional marketing, market planning team, which attracted these brands can pre-empt a professional team, can a solid foundation for the future development of talent reserve.
It turns out that at this stage the water purification industry, if the water purifier brand has a professional marketing team and planning team, will occupy a significant initiative in the competition.
2, can survive in the melee business or brand, all have a certain strength, and no one will have the strength to give up easily get a good position to attract consumers attention and enhance their own brand the opportunity to influence.
This is the inevitable choice for the development of the industry, only increasing internal competition, survival of the fittest can continue to complete the development of the industry in general law.
Therefore, the future water purifier ranking competition will not only not diminished, but will be more intense.
本文由Weston water purifier发布于Service support,转载请注明出处：Present stage water purifier watpurifimarket peneton has cre